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Digital Marketing Certification Training:

Become an expert in Digital Marketing and learn concepts like SEO, SMO, Search Engine Marketing, Social Media Marketing, Keyword planning, and many more.

  • Expert-led interactive sessions.
  • 3 Months Training + 1 Month client work
  • Comprehensive Curriculum
  • Work on clients projects
  • Interactive Learning
  • Key projects and Certifications.
  • WhatsApp Support Group.

Overview

Digital Marketing is also called online marketing. It promotes brands to help businesses influence and connect customers using the internet and other forms of digital communication. It takes place with the help of electronic devices and the internet and can use to convey promotional messaging techniques and estimate its impact through your customer journey. LI-MAT Soft Solutions’ digital marketing course online online helps you gain expertise in several digital marketing concepts such as SEO, Search Engine Marketing, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing, Keyword Planning, Affiliate Marketing, Social Media Marketing, Email Marketing, and Google Analytics. LI-MAT Soft Solutions also providing offline batch for digital marketing training in Kanpur. This Google digital marketing certification training is a gateway toward your career as a Digital Marketing professional and becoming job ready. Upon completing this digital marketing course online, you will receive a digital marketing intern certificate from LI-MAT Soft Solutions stating that you have become acquainted with the latest Digital Marketing skill set and proven your capability to lead digital marketing endeavours in your organization.

Prerequisites:

Anyone interested in the Digital Marketing and Business Development domain may register. The only requirement is your enthusiasm to learn.

Key Takeaways:
  • Expert-Led Live Interactive Sessions.
  • Regular Assignments.
  • Assessment (Quiz/Test).
  • Class Recordings.
  • Work on clients projects
  • Internship Grade projects and certification.
  • 3 Months Training + 1 Month client work
Career Opportunities:
  • Digital Marketing Director.
  • Digital Marketing Manager.
  • Digital Marketing Associate.
  • SEO Specialist.
  • SM Specialist.
  • Digital PR.
  • Digital Content Manager.
  • PPC Specialist.
  • Social Media Marketing Manager.
  • Content Marketing Manager.
  • Digital Marketing Specialist.
Course Outcome:

The course outcomes of our digital marketing courses include:

  1. Comprehensive Understanding: Gain a thorough understanding of digital marketing concepts, strategies, and techniques.
  2. Practical Skills: Develop practical skills in various aspects of digital marketing such as SEO, SEM, PPC, content marketing, social media marketing, email marketing, and more.
  3. Hands-on Experience: Acquire hands-on experience through real-world projects and case studies.
  4. Strategic Thinking: Learn to develop effective digital marketing strategies tailored to specific business goals and target audiences.
  5. Analytics Proficiency: Master digital analytics tools and techniques to measure, analyze, and optimize digital marketing campaigns for maximum impact.
  6. Industry-Relevant Knowledge: Stay updated with the latest trends, tools, and best practices in the rapidly evolving field of digital marketing.
  7. Certification: Earn a digital marketing certification upon successful completion of the course, enhancing your credibility and employability in the job market.
  8. Career Readiness: Become job-ready with the skills and knowledge needed to pursue a successful career in digital marketing across various industries and sectors.
Our digital marketing courses are best digital marketing course in Kanpur designed to equip you with the necessary skills, knowledge, and practical experience to excel in the dynamic and competitive field of digital marketing.

Why learn Digital Marketing?

There are several compelling reasons to learn a digital marketing course:

  • High Demand: Digital marketing skills are in high demand across industries as businesses increasingly rely on online channels to reach and engage with customers.
  • Career Opportunities: Learning digital marketing opens up a wide range of career opportunities in fields such as marketing, advertising, public relations, e-commerce, and more.
  • Flexibility: Digital marketing skills are versatile and applicable to various roles and industries, allowing for career flexibility and adaptability.
  • Cost-Effectiveness: Compared to traditional marketing methods, digital marketing techniques are often more cost-effective and provide a higher return on investment.
  • Targeted Reach: With digital marketing, businesses can precisely target their audience based on demographics, interests, behaviors, and other factors, leading to more effective marketing campaigns.
  • Measurable Results: Digital marketing campaigns can be easily tracked, measured, and analyzed using various analytics tools, providing valuable insights for optimization and decision-making.
  • Continuous Learning: The digital marketing landscape is constantly evolving with new technologies, platforms, and trends. Learning digital marketing ensures you stay updated with the latest developments in the field.
  • Entrepreneurship: Digital marketing skills are essential for aspiring entrepreneurs looking to start and grow their own businesses, as effective online marketing is crucial for success in today's digital economy.

Overall, learning digital marketing equips individuals with valuable skills that are essential for success in the modern business world and offers numerous opportunities for professional growth and advancement.

Skills Covered:
  • Website Design (WordPress)
  • Competitive research and analysis
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimisation (SMO)
  • Social Media Marketing (SMM)
  • Keyword Planning and analytics
  • Content Writing
  • Graphic Designing
  • Website Analytics
  • Youtube Ads, Google Ads, Facebook Ads etc.
  • Affiliate Marketing
  • Email Marketing

LI-MAT Soft Solutions Digital Marketing Training Description

Who should attend this training in digital marketing?

These individuals can enroll in this course, who want to boost their career in Digital Marketing

  • Professionals
  • Entrepreneurs
  • Students
  • Jobseekers
  • Small Business Owners
  • Marketing Enthusiasts
Is certification in digital marketing valuable?

Nearly all businesses today depend on digital platforms to engage with their clients online, including social media, search engines, email, and website services. Through digital marketing, customers and online businesses may connect on a single platform. This is what you will learn in our advanced digital marketing course online. We provide the top online certificate in digital marketing.

What will your income as a qualified digital marketer be?

Glassdoor reports that the typical yearly pay of professionals in well-known nations is as follows: India - 4,69,000 INR British pound: £25,755 - $50,139 in the United States 40,808 Singapore Dollars Canada: 50877 C$

Which leading businesses are employing qualified experts in digital marketing?

The top employers for digital marketers include:

  • LinkedIn
  • Accenture
  • Google
  • Infosys
  • Amazon
  • TCS
  • You may prepare for these organizations by taking our digital marketing course with placement.

    We also provide training for Data Science with Python because top companies like Google, TCS, Infosys hire Candidates from Data science and machine learning domains.

How are the basics of digital marketing taught?

Digital marketing is simple to grasp and use, making it easier for beginners to get to know it. Its capabilities and functionality must be learned with the proper guidance and training. Beginners who want to pursue a career in digital marketing can enroll in our program and obtain certificates to prove their competency in this field. Enroll today to learn the fundamentals and advanced digital marketing concepts a build a secure future in the domain.

We are also running our offline batch for digital marketing classes in kanpur. There we provides training to small batch of 10 to 15 students only. Candidates who lived in Kanpur can get training from us by searching offline digital marketing course near me. Our digital marketing course in kanpur is best digital marketing course in Kanpur as we have completed so many digital marketing training in kanpur.

Course Curriculum

What will we cover in the upcoming months?

  1. Module 1: Introduction to Digital Marketing
    1. What is Digital Marking
    2. Evolution of Digital Marketing
    3. Core concepts of Digital Marketing
    4. Scope of Digital Marketing,
    5. Traditional Marketing Vs. Digital Marketing,
    6. Benefits of Digital Marketing
  2. Module 2: Website Development
    1. Basics of website development
    2. WordPress Website
    3. Word Press Website Creation (Domain and Hosting)
    4. Word Press Website Creation working on creating pages, Plugins
    5. Landing pages
  3. Module 3: Graphic Designing
    1. Graphic Designing (Canva, Poster on my Wall),
    2. Creating logos,
    3. posters and Banner
  4. Module 4: Google Analytics
    1. The Need for Web Analytics
    2. Getting Starting: Landing pages
    3. Setting Marketing Goals
    4. Google Analytics
    5. How Google Analytics Works
    6. Google Analytics Reports
    7. Ecommerce Tracking
    8. Ecommerce Reports
    9. Web Analytics Practices
  5. Module 5: On-page Search Engine Optimization
    1. Importance of Digital Marketing
    2. Sources of traffic to your site
    3. Product discovery and how search engines work
    4. What is SEO?
    5. Keywords planning and best practices
    6. Keyword research tools
    7. On-page optimization
  6. Module 6: Off-page Optimization
    1. What is off-page SEO?
    2. Off-page link-building techniques
    3. Google search console and Bing Webmaster tool to improve off-page optimization
    4. SEOptimer tool to track keyword rankings and link-building outreach
    5. Website design best practices for SEO
  7. Module 7: Social Media Marketing -Facebook and Instagram
    1. Understanding of Social Media Marketing
    2. Understand marketing with Facebook
    3. Setting up a FB page For Business Managers
    4. Setting up Facebook Paid Ads
    5. Understand Marketing with Instagram
    6. Creating an Instagram Business Account
    7. Organic Marketing on Instagram
    8. Instagram Ads
    9. Creating Paid Ads Instagram
    10. Instagram Marketing Strategy
    11. Creating Ads Via Facebook Ads
  8. Module 8: Social Media Marketing -YouTube
    1. Introduction To YouTube
    2. Creating a Channel On YouTube
    3. Best Practices for YouTube Channels
    4. Different Types of videos
    5. Creating Paid ad Campaigns On YouTube
    6. YouTube ad Formats
    7. YouTube Analytics
  9. Module 9: Social Media Marketing -YouTube
    1. Introduction To YouTube
    2. Creating a Channel on YouTube
    3. Best Practices for YouTube Channels
    4. Different Types of videos
    5. Creating Paid ad Campaigns on YouTube
    6. YouTube ad Formats
    7. YouTube Analytics
  10. Module 10: Social Media Marketing -Twitter and LinkedIn
    1. Introduction to marketing with Twitter
    2. Creating a brand profile on Twitter
    3. Best practices ad campaigns on Twitter
    4. Twitter Analytics
    5. Introduction to marketing With LinkedIn
    6. Starting a Business profile on LinkedIn
    7. Best practices for LinkedIn
    8. Creating paid ad campaigns on LinkedIn
  11. Module 11: Affiliate Marketing
    1. The following are the topics covered in this module:
    2. Understanding Affiliate Marketing
    3. Key Terminology
    4. How Affiliate Marketing Works
    5. Setting Up Affiliate Marketing as a Merchant
    6. Setting Up Affiliate Marketing as an Affiliate
  12. Module 12: Search Engine Marketing: Google Ads
    1. Overview of Search Engine Marketing
    2. Introduction to search and Display Marketing
    3. Setting up a paid search campaign
    4. Create search and display marketing campaign using Google Ads
    5. Improve conversions using Google Ads
    6. Search engine marketing best practices
    7. Google Adsense and display advertisement
  13. Module 13: Email Marketing
    1. Basics of Email Marketing
    2. Email Marketing Cycle
    3. Subscriber management
    4. Best Practices for Email Marketing
    5. Spam Management
    6. Key metrics and KPIs of Email Marketing
    7. Tools of Email Marketing

Are you ready to launch your career in digital marketing? Our comprehensive digital marketing course with placement is your pathway to success. Gain in-depth knowledge of SEO, social media marketing, content creation, and more. Our industry-experienced instructors will guide you through hands-on projects, providing valuable insights and practical skills. With our dedicated placement support, we ensure you find rewarding opportunities in top companies. Don't miss out on this chance to upskill and secure your dream job in the dynamic world of digital marketing training. Enroll in our digital marketing course with placement today and shape your future. And if you are from Kanpur then join our offline batch of digital marketing course in Kanpur.

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