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Digital Marketing Certification Training:

Become an expert in Digital Marketing and learn concepts like SEO, SMO, Search Engine Marketing, Social Media Marketing, Keyword planning, and many more.

  1. Expert-led interactive sessions.
  2. 60+ hours of dedicated learning.
  3. Key projects and Certifications.
  4. WhatsApp Support Group.


Digital Marketing is also called online marketing. It promotes brands to help businesses influence and connect customers using the internet and other forms of digital communication. It takes place with the help of electronic devices and the internet and can use to convey promotional messaging techniques and estimate its impact through your customer journey. LI-MAT Soft Solutions’ digital marketing course online online helps you gain expertise in several digital marketing concepts such as SEO, Search Engine Marketing, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing, Keyword Planning, Affiliate Marketing, Social Media Marketing, Email Marketing, and Google Analytics. This Google digital marketing certification training is a gateway toward your career as a Digital Marketing professional and becoming job ready. Upon completing this digital marketing course online, you will receive a digital marketing intern certificate from LI-MAT Soft Solutions stating that you have become acquainted with the latest Digital Marketing skill set and proven your capability to lead digital marketing endeavours in your organization.


Anyone interested in the Digital Marketing and Business Development domain may register. The only requirement is your enthusiasm to learn.

Key Takeaways:
  • Expert-Led Live Interactive Sessions.
  • Marketing Experience
  • 60+ hours of dedicated learning.
  • Regular Assignments.
  • Assessment (Quiz/Test).
  • WhatsApp Support Groups.
  • Class Recordings.
  • Internship Grade projects and certification.
Career Opportunities:
  • Digital Marketing Director.
  • Digital Marketing Manager.
  • Digital Marketing Associate.
  • SEO Specialist.
  • SM Specialist.
  • Digital PR.
  • Digital Content Manager.
  • PPC Specialist.
  • Social Media Marketing Manager.
  • Content Marketing Manager.
  • Digital Marketing Specialist.
Course Outcome:

This course aids both professionals and students in developing their skill sets and mastering digital marketing for simple problem-solving in the field. A better role and higher income are also benefits of it.

After completing this training, you'll have mastered the following abilities:

  • Examine how marketing, operations, and human resources interact to deliver services in real-time.
  • Exhibit cognitive knowledge of the abilities needed to perform online and market research and discover, evaluate, and choose opportunities in the digital market.
  • By utilizing pertinent marketing theories and frameworks, explain new trends in digital marketing and evaluate their utilization critically.
  • Research and assess challenges associated with adjusting to globally diversified marketplaces that are dynamic and becoming more interconnected.
  • Examine the traditional marketing mix in light of a broad spectrum of evolving digital strategies and methods.
  • Recognize the value of conversion and employ digital relationship marketing.
  • Examine ethical and cross-cultural challenges in globalized digital markets.

Why learn Digital Marketing?

The following are a few of the most significant benefits of choosing a profession in digital marketing:

  • Growth in the Global Digital Population: Statista estimates that 60% of the world's population is an active internet user.
  • In-Demand Job: According to career development and learning, these are the most in-demand jobs.
  • Employment Opportunities: The digital marketing sector offers experts many options.
  • Competitive Pay: This profession offers a competitive wage. The average compensation in India for those working in the field of digital marketing is close to $3,69,000, according to Glassdoor.
  • Career Path Options: Flexibility to select from various digital marketing disciplines.
  • According to Goldman Sachs research, the value of the digital marketing sector will more than triple by 2025 to US$160 billion.
  • A professional in digital marketing can make up to 20 lakhs in India and 200,000 dollars a year in the US.
  • Examine various positions in digital marketing, including those email marketing, pay-per-click advertising, social media management, and SEO.
Skills Covered:
  • Competitive research and analysis
  • SEO and SEM
  • Social Media Marketing
  • Social Media Advertising
  • Content Marketing
  • Keyword Planning

LI-MAT Soft Solutions Digital Marketing Training Description

Who should attend this training in digital marketing?

These individuals can enrol in this course:

  • New graduates who wish to work in digital marketing
  • This course provides middle and senior managers with a strong foundation for understanding how to use digital marketing to establish a brand and increase sales.
Is certification in digital marketing valuable?

Nearly all businesses today depend on digital platforms to engage with their clients online, including social media, search engines, email, and website services. Through digital marketing, customers and online businesses may connect on a single platform. This is what you will learn in our advanced digital marketing course online. We provide the top online certificate in digital marketing.

What will your income as a qualified digital marketer be?

Glassdoor reports that the typical yearly pay of professionals in well-known nations is as follows: India - 4,69,000 INR British pound: £25,755 - $50,139 in the United States 40,808 Singapore Dollars Canada: 50877 C$

Which leading businesses are employing qualified experts in digital marketing?

The top employers for digital marketers include:

  • LinkedIn
  • Accenture
  • Google
  • Infosys
  • Amazon
  • TCS
  • You may prepare for these organizations by taking our digital marketing course with placement.

How are the basics of digital marketing taught?

Digital marketing is simple to grasp and use, making it easier for beginners to get to know it. Its capabilities and functionality must be learned with the proper guidance and training. Beginners who want to pursue a career in digital marketing can enrol in our program and obtain certificates to prove their competency in this field. Enroll today to learn the fundamentals and advanced digital marketing concepts a build a secure future in the domain.

Course Curriculum

What will we cover in the upcoming months?

  1. Module 1: Introduction to Digital Marketing
    1. What is Digital Marking
    2. Evolution of Digital Marketing
    3. Core concepts of Digital Marketing
    4. Scope of Digital Marketing,
    5. Traditional Marketing Vs. Digital Marketing,
    6. Benefits of Digital Marketing
  2. Module 2: Website Development
    1. Basics of website development
    2. WordPress Website
    3. Word Press Website Creation (Domain and Hosting)
    4. Word Press Website Creation working on creating pages, Plugins
    5. Landing pages
  3. Module 3: Graphic Designing
    1. Graphic Designing (Canva, Poster on my Wall),
    2. Creating logos,
    3. posters and Banner
  4. Module 4: Google Analytics
    1. The Need for Web Analytics
    2. Getting Starting: Landing pages
    3. Setting Marketing Goals
    4. Google Analytics
    5. How Google Analytics Works
    6. Google Analytics Reports
    7. Ecommerce Tracking
    8. Ecommerce Reports
    9. Web Analytics Practices
  5. Module 5: On-page Search Engine Optimization
    1. Importance of Digital Marketing
    2. Sources of traffic to your site
    3. Product discovery and how search engines work
    4. What is SEO?
    5. Keywords planning and best practices
    6. Keyword research tools
    7. On-page optimization
  6. Module 6: Off-page Optimization
    1. What is off-page SEO?
    2. Off-page link-building techniques
    3. Google search console and Bing Webmaster tool to improve off-page optimization
    4. SEOptimer tool to track keyword rankings and link-building outreach
    5. Website design best practices for SEO
  7. Module 7: Social Media Marketing -Facebook and Instagram
    1. Understanding of Social Media Marketing
    2. Understand marketing with Facebook
    3. Setting up a FB page For Business Managers
    4. Setting up Facebook Paid Ads
    5. Understand Marketing with Instagram
    6. Creating an Instagram Business Account
    7. Organic Marketing on Instagram
    8. Instagram Ads
    9. Creating Paid Ads Instagram
    10. Instagram Marketing Strategy
    11. Creating Ads Via Facebook Ads
  8. Module 8: Social Media Marketing -YouTube
    1. Introduction To YouTube
    2. Creating a Channel On YouTube
    3. Best Practices for YouTube Channels
    4. Different Types of videos
    5. Creating Paid ad Campaigns On YouTube
    6. YouTube ad Formats
    7. YouTube Analytics
  9. Module 9: Social Media Marketing -YouTube
    1. Introduction To YouTube
    2. Creating a Channel on YouTube
    3. Best Practices for YouTube Channels
    4. Different Types of videos
    5. Creating Paid ad Campaigns on YouTube
    6. YouTube ad Formats
    7. YouTube Analytics
  10. Module 10: Social Media Marketing -Twitter and LinkedIn
    1. Introduction to marketing with Twitter
    2. Creating a brand profile on Twitter
    3. Best practices ad campaigns on Twitter
    4. Twitter Analytics
    5. Introduction to marketing With LinkedIn
    6. Starting a Business profile on LinkedIn
    7. Best practices for LinkedIn
    8. Creating paid ad campaigns on LinkedIn
  11. Module 11: Affiliate Marketing
    1. The following are the topics covered in this module:
    2. Understanding Affiliate Marketing
    3. Key Terminology
    4. How Affiliate Marketing Works
    5. Setting Up Affiliate Marketing as a Merchant
    6. Setting Up Affiliate Marketing as an Affiliate
  12. Module 12: Search Engine Marketing: Google Ads
    1. Overview of Search Engine Marketing
    2. Introduction to search and Display Marketing
    3. Setting up a paid search campaign
    4. Create search and display marketing campaign using Google Ads
    5. Improve conversions using Google Ads
    6. Search engine marketing best practices
    7. Google Adsense and display advertisement
  13. Module 13: Email Marketing
    1. Basics of Email Marketing
    2. Email Marketing Cycle
    3. Subscriber management
    4. Best Practices for Email Marketing
    5. Spam Management
    6. Key metrics and KPIs of Email Marketing
    7. Tools of Email Marketing

Are you ready to launch your career in digital marketing? Our comprehensive digital marketing course with placement is your pathway to success. Gain in-depth knowledge of SEO, social media marketing, content creation, and more. Our industry-experienced instructors will guide you through hands-on projects, providing valuable insights and practical skills. With our dedicated placement support, we ensure you find rewarding opportunities in top companies. Don't miss out on this chance to upskill and secure your dream job in the dynamic world of digital marketing. Enroll in our digital marketing course with placement today and shape your future.

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